Coming soon — accepting founding listings

ThedirectoryofAfricanSaaS,inoneplace.

We're building a single, searchable home for the founders, products, and capital behind African software — from Lagos and Nairobi to Cape Town, Cairo and Accra.

flagFounding listings0 / 80

Public launch when we hit 80+

01 — Built for three sides of the ecosystem

One directory. Three audiences.

Founders need visibility. Investors need deal flow. Corporates need vendors. We're putting all three in the same room.

storefrontFor founders

Get discovered. Earn the badge.

List your product alongside the wider African SaaS ecosystem, claim a founder profile, and earn the "Built in Africa" mark — a small signal that says you're part of something bigger than your own landing page.

  • check_smallFree founding listings while we build
  • check_smallFounder profile with photo, bio, LinkedIn
  • check_smallEmbeddable "Built in Africa" badge for your site
Sample listing — previewFounding member
grid_view
Your ProductFintechSouth Africa

A one-line description of what you do. Searchable by category, country, and pricing tier.

trending_upFor investors

Curated deal flow.

A private dashboard of African SaaS founders, filtered by stage, country and category — with contact details and growth signals.

Pan-African coverage · Stage filters · Direct intros
domainFor corporates

Source African vendors.

A clean place to find vendor-ready African SaaS for procurement, partnerships and supplier-diversity programmes.

handshake
Founder spotlight · weekly

One African SaaS company you should know — every Friday.

A short, curated profile of a founder building from the continent. Delivered to investors, operators and operators-in-waiting. We write it. Founders share it. The directory grows.

Issue · 001 · Sample
"How [Founder] is rebuilding logistics from Lagos."
A weekly long-form on the founder, the wedge, the unit economics, and what they need next.
Read time · 4 min
02 — What's inside

Built across the continent.

Filter by country, category, or pricing tier. Find the products and people behind African software, without scrolling LinkedIn for an hour.

South Africa
Nigeria
Kenya
Ghana
Egypt
Rwanda
Senegal
Morocco
Uganda
Tanzania
Ethiopia
Tunisia
Côte d'Ivoire
Cameroon
categoryCategories at launch
FintechHR & PeopleLogisticsEdtechHealthtechAgritechProductivityMarketingDevtoolsCustomer SupportComplianceAI & Data
tuneFilters at launch
Country
12+ markets
Category
12 sectors
Pricing tier
Free · Freemium · Paid
publicMarkets at launch
South AfricaZA
NigeriaNG
KenyaKE
GhanaGH
EgyptEG
Rwanda · Senegal · Morocco · Uganda · Tanzania+ more
Building from your country and not listed? Tell us
03 — Community signal

The "Built in Africa" badge.

A small, embeddable mark for the founders building from the continent. Drop it on your landing page, your footer, or your pitch deck — every badge is a node in a network we're growing together.

  • codeOne-line embed. Lightweight SVG.
  • linkLinks back to your founder profile.
  • verifiedFree for every listed founder.
Built in Africa
Embed preview
<a href="https://saasafrica.co.za/p/your-product">
  <img src="https://saasafrica.co.za/badge.svg"
       alt="Built in Africa" />
</a>
04 — What's coming

A directory, then a profile, then a community.

We're building this in public, in three phases. Here's where we are and what's next.

Phase 01 · Now

The directory.

A clean, searchable database of African SaaS products. Filter by country, category and pricing tier. Free founding listings.

  • check_smallSubmit your product
  • check_smallCountry & category filters
  • check_smallPublic launch at 80+ listings
Phase 02 · Next

Founder profiles & the badge.

From a product directory to a people directory. Photo, bio, LinkedIn, product cards — and the embeddable "Built in Africa" mark.

  • circleClaimable founder profiles
  • circle"Built in Africa" badge
  • circleInvestor view (private beta)
Phase 03 · Later

Spotlight & community.

A weekly founder spotlight, a newsletter, and lightweight community surfaces — so listings turn into connections.

  • circleFounder spotlight (weekly)
  • circleNewsletter
  • circleAccelerator partnerships
05 — Founding members

Help shape what gets built.

We're talking to founders, investors, and corporates one at a time before launch. If you're building, funding, or buying African software, we'd love to hear from you.

Include country code if you can.

Founders: describe your SaaS. Investors: what you're looking for. Corporates: your sourcing focus.

We'll only email you about SaaS Africa. No spam, ever.